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Every business person knows how costly printed advertisements can be and how little information can be included in them. For that reason, important promotional information must be kept to a minimum.
Conversely, web page advertising can support a great deal of information at a small cost. For less than the price of one medium-sized ad in the local newspaper, you can display a large amount of web advertisement for an entire year! Furthermore, updates can be made immediately.
A web page is not a substitute for printed advertising, but it is an exciting and highly effective suppliment. Include the URL of your web page in every advertisement, on business cards, yellow page ads, etc. You'll be amazed at how much traffic your web presence will bring!
Show potential customers photos or your products, keep them informed of sales, special offers or any events happening at your business. Describe your services in detail, make educational material available, give directions to your business or even add a link to map.
Anyone who requires forms to be filled out ahead of time, can put those forms on the web so they can be accessed, printed and filled out before an appointment.  |